Showcasing
the very best
of both world’s…
E A Shaw
37 Soho Square
About
EA Shaw were lead consultants for a heritage property on Soho Square being developed into luxury residences for international UHNW individuals seeking a location steeped in history yet alive with contemporary culture.
Challenge
Develop a sophisticated marketing campaign that honoured the property’s historic value while appealing to a modern, style-conscious audience.
Solution
Drawing on Soho’s evolution – from aristocratic roots to a creative and hedonistic hub – the campaign would celebrate its contrasts. ‘So Historic. So Eclectic.’ captured the fusion of heritage and modernity, positioning the property as both culturally significant and irresistibly current.
Disciplines
Narrative Origination / Brand Identity / Marketing Campaign Collateral / Signage / Wayfinding / Digital Design / Website Build / Social Media Campaign / Propping / Live Model Sourcing / Art Direction / Print Production
Duration
03 Months