About
EA Shaw were lead consultants for a heritage property on Soho Square being developed into luxury residences for international UHNW individuals seeking a location steeped in history yet alive with contemporary culture.

Challenge
Develop a sophisticated marketing campaign that honoured the property’s historic value while appealing to a modern, style-conscious audience.

Solution
Drawing on Soho’s evolution – from aristocratic roots to a creative and hedonistic hub – the campaign would celebrate its contrasts. ‘So Historic. So Eclectic.’ captured the fusion of heritage and modernity, positioning the property as both culturally significant and irresistibly current.