About
Eintracht Frankfurt e.V. is a historic German sports club, best known for its football team founded in 1899. The team has played at the Waldstadion (now Deutsche Bank Park) since 1925.

Challenge
The stadium no longer met modern expectations for a premium fan experience beyond the pitch. The club needed a new brand strategy and hospitality offering to engage its 150,000 members and elevate matchday appeal.

Solution
Drawing inspiration from Attila the Golden Eagle – the club’s iconic mascot symbolising strength, leadership, vision, and hope – the new strategy infused these values into every touchpoint. From naming to textures, materials, and colour palette, the end result was a cohesive, emotionally resonant stadium experience that reflects both club pride and the spirit of Frankfurt.