About
Etihad Stadium, originally named City of Manchester Stadium, was built for the 2002 Commonwealth Games. Subsequently occupied by Manchester City FC from 2003, it has undergone several renovations and expansions, including state-of-the-art facilities.

Challenge
Develop the concept and strategy for a first-of-a-kind, best-in-class Premier League hospitality product where UHNW premium guests are given a true, behind the scenes view into Manchester City FC.

Solution
Working with the club leadership, the experience strategy, masterplan and interior architecture was developed for a radical never-before-seen product, a glass tunnel as the centrepiece of a two level space. Guests would follow the team progress from stadium arrival to changing rooms, and ultimately onto the pitch pre kick-off. Serving Michelin level dining and theatre mixology, premier guests then access the bowl through their own glass tunnel – replicating the players journey – then seated behind the dug-outs, allowing them to get closer to the action than ever before.