About
Opening its doors in 2014, UM6P quickly gained a reputation for excellence in science and technology and expanded its presence with satellite campus openings in France and North America.

Challenge
With a change of vision to attract a broader, international audience, the task was to develop a new brand strategy that would transform appeal beyond the African continent and deliver a compelling narrative to engage and resonate with a global demographic.

Solution
Through institutional immersion and rigorous global sector research, a new strategy and manifesto was developed and implemented, ‘Empowering Minds’, M – Mentor, I – Innovate, N – Nurture, D – Develop, S – Share. This would be adopted across every educational and sporting department to pioneer the way for a human-centric, student focussed narrative, creating a point of difference in a competitive market.