Delivering a
sustainable future
by investing in life…
OCP Group
Office Chérifien
des Phosphates
About
Founded in 1920, parastatal OCP Group, is the world’s largest mining and producer of phosphate and phosphate-based products with access to more than 70% of the world’s phosphate rock reserves and 31% market share.
Challenge
Establish a brand ecosystem including strategy, name, visual identity and associated system that would set a new corporate narrative to engage and resonate with both current and future stakeholders and customers.
Solution
Through in-depth research and corporate immersion, a new strategy and mission statement was developed and implemented, ‘Enriching Life’, L – Leading, I – Innovative, F – Focussed, E – Equity. This would translate across every facet of the organisation and lead the way for a macro to micro philosophy where a human-centric narrative would take precedent to that of a corporate entity.
The journey so far has centred on breathing new life into the brand – anchored by a bold new strategy and a complete reimagining of every touchpoint. Stripping away the noise to uncover a simpler, more powerful expression of the organisation and what it stands for. At the heart of this transformation is a thoughtfully crafted brand toolkit, designed to support a striking new identity set to launch in late 2026.
This new marque is more than a symbol – it’s a living expression of a renewed purpose: Enriching Life. It embodies the continuous, regenerative cycle that defines the company – from the recovery and refinement of raw materials to the creation of something vibrant and new. It’s a brand built not just to reflect the new mission, but to bring it to life – again and again and again…
Disciplines
Brand Strategy / Narrative Origination /Name Origination / Brand Identity / Brand System / Copywriting / Marketing Campaign Collateral / Digital Design / Social Media Campaign / Art Direction / Print Production
Duration
30 Months