About
Medical Outfit is a Jeddah-based retail brand specialising in premium medical apparel for healthcare professionals and the wellness industry.

Challenge
With a dedicated e-commerce consumer base, the brand aimed to elevate its presence through a comprehensive rebrand and strategic expansion into physical stores across the UAE.

Solution
Through extensive market research and analysis of retail and direct-to-consumer brands, an opportunity was identified to create a clean, clinical and symbolic brand identity whilst at the same time remaining approachable. Utilising the ‘M’ and ‘O’ characters from the brand name, an icon was designed that clearly represents the medical community and their uniforms. The simplicity of this marque allows Medical Outfits own design team to apply a consistent look and feel cross all branded materials, including clothing, marketing assets, and retail environments.