About
Established in 2016, Idealz Holding serves as the parent company and sole owner/operator of six innovative, tech-enabled ventures based in Dubai and United Kingdom: Idealz Global, Idealz Enterprises, Adflix, WellPlaid, Dream Dubai (in partnership with Dubai Economy & Tourism - DFRE), and Winnrz.

Challenge
After establishing Idealz as a unique ‘shop-and-win’ platform across the UAE, the Idealz Holding wanted to reimagine this concept for the European market, with aspirations of opening a London flagship store in 2025.

Solution
Following a rigorous workshop and testing phase, Winnrz was launched, a game of chance that integrates strategy, branding, e-commerce, and store design – the naming process resulted in a distinct identity that encapsulates the excitement of this lottery-style game, featuring ‘Edwin’, the Winnrz icon. This character can be animated to convey the joy and emotion central to the gaming experience.