About
Vantage Finance is one of the UK’s leading master brokers, offering intermediaries and their customers a range of specialist finance solutions. With expertise in BTL, bridging, commercial finance, development finance plus first and second charge mortgages, they work as an extension of a business focusing on efficiency, communication.

Challenge
Establish a brand ecosystem including strategy, name, visual identity and associated system that would set a new corporate narrative to engage and resonate with both current and future stakeholders and customers.

Solution
Following in-depth research, we concluded that communication was a key attribute of the business — from building relationships with brokers to discussing investment opportunities with clients. With our foundation identified, a unified brand strategy was developed to place four ‘experience’ strands at the heart of our creative direction.